What followed was nothing less than a stand for privacy, with CEO Tim Cook leading the charge and declaring the Apple has “a responsibility to protect your data and your privacy.” It became a watershed moment for the iPhone, and Apple has only dug its heels in deeper since the case was dropped, with Face ID and deeper controls built into iOS.
After the FBI and NSA failed to unlock Syed Rizwan Farook’s iPhone, they ordered Apple to help, and Apple flat out refused. When a pair of attackers walked into a company Christmas party for the San Bernardino County Department of Public Health in December 2015, no one thought the shooter’s government-issued iPhone 5c would be at the center of the case.
Apple/Beats by Dre Apple denies FBI access to San Bernardino shooter’s iCloud backup February 19, 2016 Simply put, we wouldn’t have AirPods or Apple Music without the Beats acquisition-and HomePod would probably be a whole lot less bassy. Apple was already charting out a streaming music service and a headphone jack-less iPhone, and Beats gave Apple a path to both. But in hindsight, it was about way more than the cool factor. Back in 2012, Maps was a risk that looked like a spectacular failure at first, but Apple stayed the course, and you wouldn’t know any of that by using it now.Īpple rarely makes splashy acquisitions, so the $3.2 billion purchase of Beats was certainly a headline grabber. But as bumpy as those early roads were, Apple knew that it had to take over mapping on the iPhone lest Google continue to drag its feet on delivering turn-by-turn navigation and other modern features. It was so bad that it garnered a rare apology from Tim Cook. Driving directions were suspect, bridges were melting, landmarks were mislabeled, and it only made users long for Google Maps (which wouldn’t return to the iPhone for another two months). Apple Apple charts its own Maps September 19, 2012Īpple Maps got off to an inauspicious start, to say the least. It started off relatively slow, with just 2.3 million activations in the first quarter, but by the holidays, sales were booking, and the iPhone was well on its way to crushing the competition. It was a huge moment, not just for the iPhone, but for Nokia, BlackBerry, and every other handset sold in Verizon retail stores. Apple The iPhone opens up to Verizon February 10, 2012įor five years, AT&T had exclusive rights to the iPhone, but that changed in 2011 with the launch of the first iPhone that supported Verizon’s CDMA network.
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Even with the same meager 5GB of free storage it had when it launched. iCloud has steadily added features and functionality, and today it’s one of the most robust cloud services around.
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More importantly, it cemented the iPhone as an independent device, moving files, photos, and music to a digital locker so they no longer needed to be stored on a Mac or PC. But iCloud wasn’t just a replacement for Apple’s beleaguered $99-a-year MobileMe service. Perhaps Apple should have called it MobileMeaculpa. Apple iCloud replaces MobileMe October 12, 2011 Cook has done an admirable job filling Steve’s shoes as a CEO, but Apple may never fully recover from the loss of its founder’s vision.
Just a day after he missed the introduction of the iPhone 4s-though his empty “reserved” seat was prominently featured-and weeks after he stepped down as CEO and handed the reins to Tim Cook, Steve Jobs succumbed to his battle with cancer at 56 years old. Join over 3 million users and get inspired to create the life you want to live.We all know it was coking, but it was no less of a shock when we heard the news. Eliminate distractions and beat procrastination with a reminder of your focus for the day on every new tab. Get inspired with a daily photo and quote, set a daily focus, and track your to-dos. New Tab page that gives you a moment of calm and inspires you to be more productive. Replace your Safari start page with a personal dashboard featuring to-do, weather, and inspiration.
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